NovaBACKUP
Privacy Policy

Last Updated: September 26, 2024

NovaBACKUP Corporation is committed to protecting your privacy. This Privacy Statement applies to data collected by NovaBACKUP through its websites and product registration.

1. What This Privacy Policy Covers
2. Control of Your Personal Information
3. Types and Uses of Information We Collect
4. Disclosure of Personal Information
5. International Transfer of Information
6. Changes in this Privacy Policy

NovaBACKUP Corporation takes the privacy and protection of personal information (“Personal Information”) very seriously. By visiting and using the NovaBACKUP websites, you acknowledge that you accept the practices and policies outlined in this Privacy Policy.

This privacy policy describes NovaBACKUP’s data collection, processing, and use of personal information and anonymous information collected when you visit or use any of our NovaBACKUP owned websites or complete a product registration.

Reviewing, Correcting and Removing Your Personal Information

You have the following data protection rights:

• You can request access, correction, updates or deletions of your personal information.
• You can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.
• If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
• You have the right to complain to a data protection authority about our collection and use of your personal information.

To exercise any of these rights, please contact us at privacy@novabackup.com or by mail at NovaBACKUP Corporation, 29209 Canwood Street, Agoura Hills, CA 91301 USA, Attention: Privacy. We will respond to your request to change, correct or delete your information within a reasonable time-frame and notify you of the action we have taken.

Controlling Unsolicited Email ("Spam")

NovaBACKUP Corporation is concerned about controlling unsolicited commercial email, or "spam." NovaBACKUP will not sell, lease, or rent its email subscriber lists to third parties. NovaBACKUP has taken precautions to ensure that unsolicited commercial marketing emails are not sent. We also require the inclusion of an opt-out mechanism and other required information to be included in every email sent through our marketing platform.

Unsubscribing from Our Communications

You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link located on the bottom of our emails to update your communication preferences, by adding your email address to our unsubscribe page or by sending us an email at privacy@novabackup.com or postal mail to NovaBACKUP Corporation, 29209 Canwood Street, Agoura Hills, CA 91301 USA, Attention: Privacy. Customers cannot opt-out of receiving transactional emails related to their products or subscription service with us.

Our legal basis for collecting and using the personal information will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you.

In general, information you submit to us is used by us to respond to requests that you make, to better tailor our messaging and support, and to offer you additional information, opportunities, and learning. We also use this information to enable third parties to carry out technical, logistical or other functions on our behalf. We may create Anonymous Information records from Personal Information by excluding information that makes the information personally identifiable to you.

Here are the types of information we collect:

"Personal Information"

Personal information is information that is personally identifiable like names, addresses, or phone numbers, as well as other non-public information that is associated with the foregoing.

We collect the following Personal Information that you submit to us voluntarily:

• Upon accessing our websites, certain usage information is automatically collected and then saved. This information that can directly or indirectly identify an individual includes, among other things, your Internet Protocol (IP) address and geographical location.
  
  
• If you fill out any of the forms on our websites, we collect any Personal Information you may provide, including but not limited to, your name, company, country, email address, phone number the details of your request or any other information you choose to provide.
  
  
• When you contact us by email, chat or phone, we may collect Personal Information you provide us voluntarily in connection with this communication.
  
  
• Personal Information can also include transactions that you enter on the website, and information about you that is available on the internet, such as from Facebook, LinkedIn, Twitter, Google, or publicly available information that we acquire from service providers.
  
  
• If you give us credit card information, we use it solely to check your financial qualifications and collect payment from you. We use a third-party service provider to manage credit card processing for all online orders. This service provider is not permitted to store, retain, or use information you provide except for the sole purpose of credit card processing on our behalf. For direct purchases, as in the case with larger business accounts, we will ask for purchasing information directly, such as your credit card number and billing address, which will be used to create a NovaBACKUP billing account. Except for this, we do not collect Sensitive Information from you.

“Automatic Data Collection and Anonymous Information”

We receive and store certain types of information whenever you interact with us. This automatic exchange of data between your browser and our server upon accessing our pages informs us of data like which browser you are using, your referral source, date and length of visit and pages viewed.

The information we collect automatically is called “Anonymous Information.” Anonymous Information means information that is not associated with or linked to your Personal Information. Thus, Anonymous Information does not permit the identification of individual persons.

We may use this Anonymous Information for internal purposes, such as maintaining our operating ability, preventing fraudulent access to our websites or analyzing usage patterns so that we may enhance our websites. We also reserve the right to use and disclose any Anonymous Information at our discretion, although you will remain anonymous as an individual user.

We automatically collect information through different technologies as described below.

Cookies and Other Tracking Technologies

Our website uses technologies such as Cookies, web beacons, tags and scripts. These technologies are used to analyze trends, administer the websites, track users’ movements around the websites and to gather demographic information about our user-base as a whole. We may receive reports based on the use of these technologies by their respective providers on an aggregated basis.

Use of Cookies

NovaBACKUP websites use "cookies" to help personalize your online experience. A cookie is a small text file that is placed on your hard disk by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Cookies cannot be used to run programs or deliver viruses to your computer.

One of the primary purposes of cookies is to store your preferences and other information on your computer in order to save you time by eliminating the need to repeatedly enter the same information and to display your personalized content on your later visits to these sites.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. In addition, you can delete Cookies that have already been saved on your computer at any time.

Hubspot Chat Cookies

HubSpot Chat is a tool that allows visitors to the website to interact with NovaBACKUP staff while on the website. It is another channel of contact similar to email and telephone and should be treated as such. With the Consent option for the collection of chat cookies enabled, HubSpot asks visitors for consent to release a cookie in their browser when they open a chat on our website. This cookie is used to interact with website visitors and to provide a visitor’s chat history. If a visitor does not consent, they will not be able to start the chat. With this setting disabled, a visitor can start a chat and give consent to process their information via the Consent to Process setting.

• Visitors can also accept or reject cookies on the HubSpot cookie banner if it is enabled on your pages.
• If a visitor accepts the cookie when starting a chat, but clicks Decline on the HubSpot cookie banner, the cookie will be removed.
• If a visitor clicks Decline on the HubSpot cookie banner before starting a chat, HubSpot does not issue a cookie or requires them to consent to cookies in the chat widget.

Use of Web Beacons

NovaBACKUP websites may contain electronic images known as web beacons - sometimes called single-pixel gifs - that may be used to assist in delivering cookies on our sites and allow us to count users who have visited those pages. We may include web beacons in promotional email messages or our newsletters in order to determine whether messages have been opened and acted upon. NovaBACKUP may also employ web beacons from third parties in order to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other operations of our sites. We prohibit web beacons on our sites from being used by third parties to collect or access your personal information.

When you receive newsletters or promotional email from NovaBACKUP, we may use web beacons, customized links or similar technologies to determine whether the email has been opened and which links you click in order to provide you more focused email communications or other information.

Google Analytics 4 and Google Optimize

Our website uses Google Analytics 4 and Google Optimize, web analytics and optimization services provided by Google Inc. (“Google”). Google uses Cookies to help analyze the use of our websites. On behalf of NovaBACKUP, Google Analytics 4 and Google Optimize use cookies to examine your interaction with NovaBACKUP websites.

Google Analytics 4 and Google Optimize store cookies which enable an analysis of the surfing patterns of website visitors. We only use these Google Services with activated IP anonymization. Google Analytics 4 uses this information to evaluate the use of the website, to compile reports on website activity for website operators, and to report other website activity and internet-related services. Google Optimize will use this information on our behalf to improve the attractiveness, content, and functionality of our website by enabling us to offer new features and content to a percentage of our users and to statistically evaluate changes in usage.

If required by law, Google will pass along this information to third parties. Google will also pass along data to third parties for processing, provided this processing is done on behalf of Google. Under no circumstances shall Google connect your IP address with any other data held by Google. If you wish, you can adjust your browser settings so as to refuse cookies. Please bear in mind, however, that if you refuse all cookies, you will not necessarily have access to all functions of this website. By using this site, you consent to the processing of your data by Google as described above, for the aforementioned purpose.

We use Google Analytics 4 on our blog to track social shares made from our website. Google automatically collects and stores certain information in their server logs which includes device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL, cookies that may uniquely identify your browser or your Google Account 4, in accordance with their data privacy policy: https://policies.google.com/privacy.

By using NovaBACKUP websites, you consent to the processing of data about you by Google in the manner described and for the aforementioned purpose. More information about Google Analytics can be found here.

Google Tag Manager

We use Google Tag Manager, a solution provided by Google, that allows NovaBACKUP to manage website tags using their interface. The tag manager itself (which implements the tags) does not process users' personal data. With regard to the processing of users' personal data, refer to the usage policy of Google's services.

LinkedIn Conversion Tracking and Insight Tag

We use LinkedIn campaigns. The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our websites to enable in-depth campaign reporting and to help us unlock valuable insights about our website visitors. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.

The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor's browser until they delete the cookie or the cookie expires (there’s a rolling six-month expiration from the last time the visitor’s browser loaded the Insight Tag).

You can opt out of cookies from LinkedIn on your LinkedIn settings page and recommend you read their Cookie Policy for more information.

HubSpot CRM, Lead Management and Analytics

We use Hubspot, a marketing automation software from Hubspot Inc., Cambridge, MA 02141, USA. HubSpot Analytics uses cookies and beacons to track how long Customers and potential Customers are on our Site, what marketing pages they visit, what marketing offers they respond to, and a visitor’s identity for us to improve our customer education material, set up accounts, and provide the Services. 

HubSpot CRM is a User database management service provided by HubSpot, Inc. NovaBACKUP stores and processes the contact information you provide. Personal Data processed: company name; email address; first name; last name; phone number; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.

HubSpot Lead Management is a User database management service provided by HubSpot, Inc. Personal Data processed: company name; email address; first name; last name; phone number; and additional information you provide; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.

For a description of all HubSpot cookies and privacy policies, you can read about them on their site and check out their privacy policy.

MICROSOFT CLARITY

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Advertising and Partnerships

We partner with a third-party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, and you are located in the European Union, go here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

From time to time, we may receive Personal Information about you from third party sources including partners with which we offer co-branded services or engage in joint marketing activities, and publicly available sources such as social media websites.

We may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, we do not transfer your Personal Information to the third party.

Social Sharing

We embed a Facebook widget on our blog to allow you to see number of likes/shares/recommends and “like/share/recommend” our webpages. This widget may collect your IP address, your web browser User Agent, store and retrieve cookies on your browser, embed additional tracking, and monitor your interaction with the widget, including correlating your Facebook account with whatever action you take within the widget (such as “liking/sharing/recommending” our webpage), if you are logged in to Facebook. For more information about how this data may be used, please see Facebook’s data privacy policy: https://www.facebook.com/about/privacy/update

We use a Twitter Tweet widget on our blog. As a result, our website makes requests to Twitter’s servers for you to be able to tweet our webpages using your Twitter account. These requests make your IP address visible to Twitter, who may use it in accordance with their data privacy policy: https://twitter.com/en/privacy#update

We use a Linkedin Share widget on our blog to allow you to share our webpages on Linkedin. These requests may track your IP address in accordance with their data privacy policy: https://www.linkedin.com/legal/privacy-policy

We use Reddit Badge widget at our website which may log information when you interact with the widget. This may include your IP address, user-agent string, browser type, operating system, referral URLs, device information (e.g., device IDs), pages visited, links clicked, user interactions (e.g., voting data), the requested URL and hardware settings, in accordance with their privacy policy: https://www.redditinc.com/policies/privacy-policy

Security of Your Personal Information

NovaBACKUP Corporation is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. All Personal Information is protected using appropriate physical, technical and organizational measures. If you are sharing a computer with anyone you should always log out before leaving a site or service to protect access to your information from subsequent users. Also, we recommend that you do not save your password in a so-called password manager.

Privacy of Minors

Our websites are not intended for or targeted at children under 16, and we do not knowingly or intentionally collect information about children under 16. If you believe that we have collected information about a child under 16, please contact us at privacy@novabackup.com, so that we may delete the information.

Except as described in this statement, we will not disclose your personal information outside of NovaStor and its controlled subsidiaries and affiliates without your consent.

We reserve the right to provide your personal information to NovaBACKUP distribution partners solely in order to allow them to offer advice and/or sell NovaBACKUP products and services. Our distribution partners are prohibited from using your personal information unless the use is directly related to NovaBACKUP.

We occasionally hire other companies to provide limited services on our behalf, such as handling the processing and delivery of mailings, providing customer support, hosting websites, processing transactions, or performing statistical analysis of our services. Those service providers will be permitted to obtain only the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose.

We may access or disclose information about you, including the content of your communications, in order to: (a) comply with the law or respond to lawful requests or legal process; (b) protect the rights or property of NovaBACKUP or our customers, including the enforcement of our agreements or policies governing your use of the services; or (c) act on a good faith belief that such access or disclosure is necessary to protect the personal safety of NovaBACKUP employees, customers or the public.

Personal information collected on NovaBACKUP sites and services may be stored and processed in the United States or any other country in which NovaBACKUP or its affiliates, subsidiaries or service providers maintain facilities. By using our web site or a NovaBACKUP service, you agree that your personal information may be transferred to any country in which NovaBACKUP or its affiliates, subsidiaries or distribution partners maintain facilities.

We will occasionally update this privacy statement to reflect changes in our services or based on customer feedback. When we post changes to this Statement, we will revise the "last updated" date at the top of this statement. If there are material changes to this statement or in how NovaBACKUP will use your personal information, we will notify you either by prominently posting a notice of such changes prior to implementing the change or by directly sending you a notification. We encourage you to periodically review this statement to be informed of how NovaBACKUP is protecting your information.

Enforcement of This Privacy Statement

If you have questions regarding this statement, you should first contact us.

Contacting Us

NovaBACKUP Corporation welcomes your comments regarding this privacy statement. If you have questions about this statement or believe that we have not adhered to it, please contact us.

For further Information on NovaBACKUP Corporation offices, please go to our contact page.